1. Personal Information We Collect
We collect Personal Information about you from various sources, as described below.
| Type of Information | Examples of Data Collected | Purpose |
| A. Information You Provide | Name, billing address, shipping address, email address, phone number, payment information (processed by a secure third party). | To process your order, fulfill contracts, communicate with you, and provide customer support. |
| B. Usage Data | Information about how you access and use the site, IP address, device type, browser information, pages viewed, time zone, and search terms. | To optimize site performance, analyze usage trends, and improve our services and marketing. |
| C. Cookies and Tracking | Data collected via cookies, pixels (like the Meta/Facebook Pixel), and similar technologies. | To remember your preferences, keep items in your cart, track site activity for marketing and analytics, and deliver targeted advertising. |
2. How We Use Your Personal Information
We use your Personal Information to:
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Provide Products and Services: To fulfill your orders, process payments, arrange for shipping, and send you order confirmations and receipts.
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Customer Support: To communicate with you, manage your account, and answer your inquiries.
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Marketing and Advertising: To send you promotional emails (if you opt-in), serve targeted advertisements on social media and other platforms, and measure the effectiveness of our campaigns.
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Security and Compliance: To detect and prevent fraud, errors, and breaches, and to comply with legal obligations.
3. Sharing Your Personal Information
We share your Personal Information with third parties to help us provide our Services and run our business, as follows:
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Service Providers: We share data with partners who perform functions on our behalf, such as:
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Payment Processors: (e.g., PayPal, Stripe, [Your specific gateway]) to securely process transactions. We do not store full credit card details.
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Shipping Carriers: (e.g., Royal Mail, DPD) to fulfill and track orders.
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E-commerce Platform: (e.g., BigCommerce, Shopify) which hosts our online store.
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Marketing and Analytics: We use tools like Google Analytics and the Meta (Facebook) Pixel to understand how customers use our site and to show you relevant ads. By using our site, you consent to this data sharing.
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Legal Compliance: We may disclose information if required to comply with applicable laws, respond to a subpoena, or protect our rights.
4. Your Rights (GDPR/UK Focus)
If you are a resident of the UK or EU, you have the right to access the Personal Information we hold about you, to transfer it to a new service, and to ask that your Personal Information be corrected, updated, or erased.
If you would like to exercise any of these rights, please contact us using the information below.
5. Cookies
We use cookies to improve your experience on our website.
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Essential Cookies: Required for basic site functions (e.g., shopping cart).
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Performance and Analytics Cookies: Used to analyze how visitors use the site.
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Advertising Cookies: Used by us and third parties (like Meta) to build a profile of your interests and show you relevant ads.
You can manage your cookie preferences through the banner that appears when you first visit the site, or through your browser settings.
6. Contact Information
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Hooked Tackle
Email: [info@hookedtackle.co.uk]
Address:
Hooked Tackle Limited
88 All Saints Road
Newmarket
Suffolk
CB8 8HF
United Kingdom
Phone: 01638 661594